Insights, stories, and learnings from the MC Joint universe — cinema, music, talent, and beyond.
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In 2020, when the world shut down, we didn't sit still. Here's how we helped Avanti Cinema reinvent what a film release could look like in unprecedented times.
Building narratives that resonate with audiences worldwide — and what made Story Discussion something truly special.
MC Joint's exclusive screening at Ramanaidu Studios brought filmmakers, students, and industry veterans together for Prashanth Podagatlapalli's debut film.
How our partnership with Tapeloop and composer Vivek Sagar strengthened our music arm — releasing OSTs for Story Discussion, Chivaraku Migiledhi, Sheeshmahal and more.
Preserving cultural heritage through music distribution — why it matters and how we did it.
How we spotted Faraz OG, Kiyaan, INK Toxic and Lazy — and why we're betting big on the indie rap scene.
A practical guide to digital footprint management for filmmakers and production houses in the streaming era.
Double Engine, Sheeshmahal, Chivaraku Migiledhi. 2024 was a year of firsts. Here's our honest debrief.
