A sharp, comedic anthology about what mobile phones do to people. The directorial debut of Prashanth Podagatlapalli — and a full-circle moment for the MC Joint family.
Viral Video is a 2025 Telugu comedy-drama anthology written, directed, and produced by Prashanth Podagatlapalli under his production house H2O Arts. The film uses an ensemble of interlocking stories to take a sharp, comedic look at how mobile phones and digital media reshape human behaviour — vanity, obsession, misinformation, and the hunger for those 15 seconds of internet fame.
For MC Joint, this project is a full-circle moment. Prashanth grew up in the same creative ecosystem as everyone else on our roster — the Avanti Cinema orbit, the Story Discussion community, the extended network of Hyderabad independent filmmakers who have been building something real together for years. Viral Video is his debut as a director, and it carries the same commitment to authenticity that defines everything we put our name on.
MC Joint's RoleMC Joint distributed the Viral Video music on all major streaming platforms and supported the digital marketing campaign around the theatrical release. We also coordinated talent management for the MC Joint artists featured in the film's cast.
Cast — MC Joint Talent About the DirectorPrashanth Podagatlapalli came to filmmaking through performance — he appeared in Ranganaayaki (2021, Avanti Cinema) before stepping behind the camera. Viral Video is his debut as a writer-director-producer, and it demonstrates a sharp comic sensibility and a genuine understanding of how digital culture distorts everyday life. MC Joint manages his talent representation and supported the full release campaign for this film.
On ScreenThe bigger picture. Viral Video is part of a broader ecosystem MC Joint has helped build — from Avanti Cinema's decade of work to independent short films like Divya Bandaru's Pickpocket. Every project we support strengthens a community of Telugu independent filmmakers who are doing things their own way.
MC Joint supports debut directors with distribution, marketing, and a network that believes in independent cinema.
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