Case Study: Avanti Cinema — 6 Years of Partnership

Client: Avanti Cinema (Rohit Penumatsa & Camp Sasi)
Since: 2018
Services: Digital strategy, OTT development, music distribution, film campaigns, talent management
Status: Ongoing

The challenge

When we first partnered with directors Rohit Penumatsa and Camp Sasi, their films, trailers, behind-the-scenes and interviews were spread across several YouTube channels, Facebook pages and Instagram profiles, some active and some abandoned. In 2020, when theatres shut, they also had no platform of their own to release on.

What we did

2018 — Digital unification. We audited every channel, consolidated the footprint and aligned it all under one Avanti Cinema identity.
2020 — Avanti 2.0. We built an independent OTT web app on the Socionity platform and launched it with Story Discussion Season 2 on a pay-as-you-like model.
2021 — Platform rebuild. With collaborator Suneeth Raghavula, we redesigned the platform's UI and UX for the full season release.
2021 onwards — Music distribution. We became the distribution partner for the Avanti Cinema music catalogue across Spotify, Apple Music, JioSaavn, YouTube Music and other major platforms.
2024–25 — Four film campaigns. Digital marketing, music distribution, talent coordination and press strategy for Double Engine, Sheeshmahal, Chivaraku Migiledhi and Gopi Galla Goa Trip.

Results

₹4.5 lakh+from Story Discussion Season 2, with zero marketing spend

70,000+community on the Story Discussion Facebook group

12+music releases distributed

4film releases supported, 2024–25

6years of partnership

Read the full Avanti Cinema story for a phase-by-phase account.

Avanti Cinema

The challenge

What we did

Results

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