Film Marketing &
Digital Strategy

MC Joint began as a digital-first marketing agency in Hyderabad. Today we plan and run release campaigns, build digital presence, distribute film music and help filmmakers reach their audience directly.

What we do for films

• Digital marketing and social media strategy for theatrical and online releases
• Music distribution for soundtracks and jukeboxes
• Talent coordination and press strategy
• OTT platform development and pay-as-you-like release models
• Digital footprint: IMDb profiles, Wikipedia consulting and PR
• Posters, first looks and title treatments through Branding & Design

Recent campaigns

• Pickpocket (2022): marketing partner for Divya Bandaru's debut, with the full film, trailer and soundtrack. See the case study.
• Four Avanti Cinema releases in 2024–25: Sheeshmahal, Chivaraku Migiledhi, Gopi Galla Goa Trip and Double Engine. See the case study.
• Story Discussion Season 2: released on an independent OTT platform we built, earning over ₹4.5 lakh with no marketing spend.

How we work

1. Discovery
   We listen. Your goals, your work, your audience and your timeline come first.
2. Strategy
   A tailored plan: distribution strategy, talent roadmap, content calendar or brand deck.
3. Execution
   Our team delivers on time, on brand, with clear communication throughout.
4. Growth
   We measure results, iterate and keep pushing.

Related

• Digital Strategy & Brand Partnerships — service overview
• All case studies
• Projects
• FAQ